Journal article
Byunggu Lee, Jiawei Liu, Hyesun Choung, D. McLeod
2020
2020
Semantic Scholar
DOI
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APA
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Lee, B., Liu, J., Choung, H., & McLeod, D. (2020). Exploring Numerical Framing Effects: The Interaction Effects of Gain/Loss Frames and Numerical Presentation Formats on Message Comprehension, Emotion, and Perceived Issue Seriousness.
Chicago/Turabian
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Lee, Byunggu, Jiawei Liu, Hyesun Choung, and D. McLeod. “Exploring Numerical Framing Effects: The Interaction Effects of Gain/Loss Frames and Numerical Presentation Formats on Message Comprehension, Emotion, and Perceived Issue Seriousness” (2020).
MLA
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Lee, Byunggu, et al. Exploring Numerical Framing Effects: The Interaction Effects of Gain/Loss Frames and Numerical Presentation Formats on Message Comprehension, Emotion, and Perceived Issue Seriousness. 2020.
BibTeX Click to copy
@article{byunggu2020a,
title = {Exploring Numerical Framing Effects: The Interaction Effects of Gain/Loss Frames and Numerical Presentation Formats on Message Comprehension, Emotion, and Perceived Issue Seriousness},
year = {2020},
author = {Lee, Byunggu and Liu, Jiawei and Choung, Hyesun and McLeod, D.}
}
Abstract
Statistical information permeates media messages, but little is known about how the use of different presentation formats influences message processing. Thus, we explore numerical framing effects by examining how presentation formats interact with gain/loss frames to alter message processing and issue perceptions. We found that logically equivalent information embedded in gain/loss frames generated different levels of comprehension when it was presented in a frequency format. The gap, however, disappeared when it was displayed in a percentage format. Different comprehension levels then shaped negative emotions differently, which in turn affected perceived issue seriousness. Mediational analyses tentatively suggest that numerical framing occurred through cognitive and emotional responses. The implications are discussed.